Privacy Policy
Your privacy is important to us
Last Updated: May 2026
Introduction
Paula Lucy ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with us in any way.
We respect your privacy and are dedicated to handling your personal information with care and transparency. By using our website and services, you consent to the practices described in this Privacy Policy.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website or services. Your continued use of our website following any changes to this Privacy Policy constitutes acceptance of those changes.
Information We Collect
Personal Information You Provide
We collect information that you voluntarily provide to us when you:
- Register for an account or place an order
- Subscribe to our newsletter or marketing communications
- Contact our customer service team
- Participate in surveys, promotions, or contests
- Submit reviews or testimonials
- Interact with us on social media
This information may include:
- Contact Information: Name, email address, postal address, phone number
- Payment Information: Credit card details, billing address (processed securely through our payment providers)
- Account Information: Username, password, order history, preferences
- Communication Content: Messages, feedback, survey responses
Information Automatically Collected
When you visit our website, we automatically collect certain information about your device and browsing activity, including:
- Device Information: IP address, browser type, operating system, device type
- Usage Data: Pages visited, time spent on pages, links clicked, referring website
- Location Information: General geographic location based on IP address
- Cookies and Similar Technologies: Information stored through cookies, web beacons, and similar technologies
Information from Third Parties
We may receive information about you from third parties, including:
- Payment processors who confirm your payment details
- Shipping carriers who provide delivery updates
- Marketing partners who help us reach potential customers
- Social media platforms when you interact with our content
How We Use Your Information
We use the information we collect for various purposes, including:
To Provide and Maintain Our Services
- Process and fulfill your orders
- Communicate with you about your orders and account
- Provide customer support and respond to inquiries
- Manage your account and preferences
- Send order confirmations, shipping notifications, and delivery updates
To Improve Our Website and Services
- Analyze website usage and trends
- Identify and fix technical issues
- Develop new products, services, and features
- Test and improve website functionality
- Conduct research and analysis
For Marketing and Promotional Purposes
- Send you newsletters and promotional emails (with your consent)
- Display targeted advertisements
- Notify you about new products, special offers, and events
- Personalize your shopping experience
- Conduct surveys and collect feedback
For Legal and Security Purposes
- Prevent fraudulent transactions and protect against criminal activity
- Comply with legal obligations and respond to legal requests
- Enforce our terms and conditions
- Protect our rights, property, and safety
- Investigate and resolve disputes
How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:
Service Providers
We engage trusted third-party companies and individuals to perform functions on our behalf, such as:
- Payment processing
- Order fulfillment and shipping
- Website hosting and maintenance
- Email delivery and marketing services
- Analytics and data analysis
- Customer service support
These service providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Legal Requirements
We may disclose your personal information if required to do so by law or in response to valid requests by public authorities, such as to comply with a subpoena, court order, or similar legal process.
Business Transfers
If Paula Lucy is involved in a merger, acquisition, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.
With Your Consent
We may share your information with third parties when we have your explicit consent to do so.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.
Types of Cookies We Use
- Essential Cookies: Necessary for the website to function properly, enabling core functionality such as security, network management, and accessibility.
- Preference Cookies: Allow the website to remember choices you make, such as your language preference or region.
- Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.
- Marketing Cookies: Used to track visitors across websites, enabling us to display relevant and engaging advertisements.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.
Data Security
The security of your personal information is important to us. We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
These measures include:
- Encryption of sensitive data in transit using SSL/TLS technology
- Secure storage of data on protected servers
- Regular security assessments and monitoring
- Access controls and authentication procedures
- Employee training on data protection practices
However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.
Specifically:
- Order information is retained for at least 7 years for tax and accounting purposes
- Account information is retained until you request deletion or close your account
- Marketing preferences and communication history are retained until you opt out
- Website usage data is retained for 26 months for analytics purposes
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
Access and Correction
You have the right to access the personal information we hold about you and to request that we correct any inaccuracies. You can access and update your account information by logging into your account or by contacting us.
Deletion
You have the right to request that we delete your personal information, subject to certain exceptions required by law. To request deletion, please contact us at teamhelp@paulalucy.com.
Opt-Out of Marketing
You can opt out of receiving marketing communications from us at any time by:
- Clicking the "unsubscribe" link in any marketing email
- Updating your preferences in your account settings
- Contacting us directly
Data Portability
You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.
Objection and Restriction
You have the right to object to or request restriction of certain processing of your personal information.
Children's Privacy
Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.
International Data Transfers
Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. We ensure that appropriate safeguards are in place to protect your information when transferred internationally.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes.
For significant changes, we will provide more prominent notice, which may include email notification or a notice banner on our website.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: teamhelp@paulalucy.com
Postal Address: Paula Lucy Customer Service, PO Box 123, London, United Kingdom
We are committed to working with you to obtain a fair resolution of any privacy concern. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.